--- title: "A New Site. A New Chapter. Same Roots. — PIERRE Journal" description: "The PIERRE website has been rebuilt from the ground up: a calmer experience, a clearer story and 10% off with the code NEWPIERRE to celebrate." lang: en json-ld: | { "@context": "https://schema.org", "@graph": [ { "@type": "BlogPosting", "@id": "https://pierresports.com/journal/pierre-sports-new-website-launch#post", "headline": "A New Site. A New Chapter. Same Roots.", "name": "A New Site. A New Chapter. 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A New Chapter. Same Roots.", "item": "https://pierresports.com/journal/pierre-sports-new-website-launch" } ] } ] } --- [![PIERRE](/assets/pierre-logo-ke_S9Cc9.svg)](/) [Shop](/shop)[Custom Branding](/custom-branding)Professionals[Journal](/journal)Our Story[Contact](/contact) ![United Kingdom flag](/__l5e/assets-v1/8732d314-480d-44ee-a688-357856fea883/uk-flag.jpg?w=48&q=70)English [](/auth)0 [← Journal](/journal) # A New Site. A New Chapter. Same Roots. 21 September 2026 · By Rickus ![A New Site. A New Chapter. Same Roots.](/__l5e/assets-v1/f15b1747-e642-4599-8e8e-081fd60b12f5/pierre-sports-new-website-launch-card-square.jpg?w=1280&q=55) Pierre Sports has been working on something behind the scenes for a while now. Today, it is ready. The Pierre Sports website has been redesigned from the ground up. A cleaner experience, a clearer story, and a shop that makes it easier than ever to find exactly what your practice needs. Same materials. Same workshops. A better way to find what suits you. ## **Why the Pierre Sports Shop Needed a New Chapter** Pierre Sports has always been a brand that grows through practice rather than through noise. Since Pieter founded it after travelling to Rishikesh and India to understand yoga at its source, the focus has remained consistent: natural materials, European craft, honest construction. Over time, the product range has grown to reflect the full rhythm of a yoga and Pilates life. Cork mats from Portugal. Wool covers handmade in Sofia, Bulgaria. Recycled bolsters. Cork blocks. An XL bag made from 100% cotton in Italy. A Dolphin mat built entirely from recycled wetsuits in Bulgaria. The previous site held all of that well enough. But as the range deepened, a clearer structure became necessary. Not just a shop, but a guide. A way of helping practitioners find what they actually need rather than navigating a flat list of products. That is what the redesign delivers. And it has been a long time in the making. ## **What Is New on the Pierre Sports Website** The most significant change is how the [Pierre Sports shop](/shop) is now organised. Rather than grouping products by type alone, the new structure reflects how practitioners actually use their equipment across a full session. ### **Practice** Mats, blocks, and belts — the equipment that supports active movement. The Eagle cork mat from Portugal, the Locust mat from Alicante in Spain, the Butterfly, Peacock, and Dragon mats from Germany. The tools that hold the practice while it is in motion. ### **Recover** Products designed for the space between effort and rest. Props that help the body transition from active practice toward stillness. The equipment that makes the end of a session as intentional as the beginning. ### **Restore** Bolsters, wool covers, eye pillows, and cushions for restorative practice, breathwork, and stillness. The recycled bolster handmade in Sofia, the wool cover from European Merino wool — everything that creates space for deep rest. Together, the three categories reflect something Pierre Sports has always believed: that a complete practice does not end when the active poses do. Recovery and restoration are part of the work, not an afterthought. ## **Same Materials. Same Workshops.** The redesign is a new chapter, not a new story. Everything that makes Pierre Sports what it is remains exactly as it was. Portuguese cork. European Merino wool from Sofia, Bulgaria. Natural rubber from Alicante, Spain. Recycled neoprene from Bulgaria. 100% cotton from Italy. Every product still comes from a workshop that can be named, a maker who knows what they are making, and a material that has a traceable origin. Moreover, the OEKO-TEX certification that underpins the range remains in place. That standard requires that every component of a certified product — not just the outer material, but every thread and dye — meets strict limits for harmful substances. For practitioners who care about what touches their skin during practice, that certification matters. You can read more about the thinking behind the materials and the making on the [Our Story page](/our-story). ## **10% Off to Celebrate** To mark the launch of the new Pierre Sports website, use code **NEWPIERRE** at checkout for 10% off your next order. The code applies across the full shop. Whether you are looking for your first cork mat, adding a bolster to your restorative practice, or completing a set that has been growing slowly over time — this is a good moment to take the next step. Explore the new [Pierre Sports shop](/shop) and use NEWPIERRE at checkout. ## **What Practitioners Are Saying** Pierre Sports has always grown through word of mouth rather than advertising. The practitioners who have used the equipment — in studios, at festivals, on hillsides and in living rooms — are the ones who have brought others to the brand. According to research from [BrightLocal](https://www.brightlocal.com/research/local-consumer-review-survey/), 87% of consumers read online reviews before making a purchase decision. For a small European brand built on honest craft, those honest words carry more weight than any advertisement could. If you have practised on a Pierre Sports mat, rested on a Pierre Sports bolster, or carried your practice in a Pierre Sports bag — your experience is exactly what a new practitioner needs to hear. A few honest sentences on Google go a long way. ## **Frequently Asked Questions** ### **What is new on the Pierre Sports website?** The Pierre Sports website has been fully redesigned. The shop is now organised into three categories — Practice, Recover, and Restore — reflecting how practitioners actually use their equipment across a full session. The overall experience is cleaner, the story is clearer, and it is easier than ever to find what your practice needs. ### **Is there a discount code for the new website launch?** Yes. Use code NEWPIERRE at checkout for 10% off your next order across the full Pierre Sports shop. ### **Has anything changed about the products or materials?** No. The redesign is a new chapter, not a new story. Every product still comes from the same European workshops, using the same natural and recycled materials. Portuguese cork, European Merino wool, natural rubber from Alicante, recycled neoprene from Bulgaria, and 100% cotton from Italy. ### **What does OEKO-TEX certified mean?** OEKO-TEX certification means that every component of a certified product — not just the surface material, but every thread, filling, and dye — has been tested and meets strict limits for harmful substances. For practitioners who care about what touches their skin, it provides independent verification that the materials are safe. ### **Where can I find out more about how Pierre Sports products are made?** The [Our Story page](/our-story) covers the origins of the brand, the workshops, and the materials behind each product. Every item in the Pierre Sports range has a country, a maker, and a process that can be named. ## **A Thought** A new site. A new chapter. The roots have not moved. ## **Explore the New Shop** Visit the redesigned [Pierre Sports shop](/shop) and use code NEWPIERRE at checkout for 10% off. Browse the full range on the [professionals page](/professionals) if you are a studio, retreat, or wellness professional looking to partner with Pierre Sports. For anything else, you are always welcome to [reach out](/contact). [← Back to the Journal](/journal) ## Continue Reading [ ![Preparing Your Practice for Autumn](/__l5e/assets-v1/7ea68a1c-3d9c-46f6-ba90-bcb67e03e6f3/pierre-sports-wool-cover-autumn-yoga.jpg?w=800&q=70) 24 August 2026 ### Preparing Your Practice for Autumn As the season shifts, so does the practice. Discover how to prepare your autumn yoga routine, and why warmth becomes the priority. ](/journal/autumn-yoga-practice-preparing-for-the-season)[ ![Take Your Practice to Higher Ground](/__l5e/assets-v1/78802837-9aa0-43f3-893b-3cd4a96747b4/pierre-sports-locust-mat-outdoor-yoga-higher-ground.jpg?w=800&q=70) 24 August 2026 ### Take Your Practice to Higher Ground Outdoor yoga changes what practice becomes. Discover why natural settings deepen the body's response, and the mat built to go with you. ](/journal/outdoor-yoga-mat-practice-in-nature)[ ![Yoga & Trail in the Austrian Alps](/__l5e/assets-v1/ae0ef6b7-c002-4005-9b05-29909dc7bb9b/221.jpg?w=800&q=70) 10 July 2026 ### Yoga & Trail in the Austrian Alps Five days to move, slow down and come back to yourself — hosted at Der Baum, surrounded by forest and silence in the Austrian Alps. ](/journal/yoga-trail-austrian-alps) [![PIERRE](/assets/pierre-logo-ke_S9Cc9.svg)](/) Natural, comfortable, anti-slip yoga & pilates mats — handcrafted in Europe. 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